When our creative teams design brand identities and brand logos for our global clients, we always ask them to focus on the following logo design considerations, so I thought it would be helpful to share those with you as well.
We even had one recent client mention their logo “looks like moldy bread.” Not quite the brand identity they had in mind! Some logos are not reflective of the business or service, and others are just plain bad design. It always surprises us how many brand logos miss the mark in one or more areas. We work with a lot of logos provided by our clients for use in a variety of web and print projects. This means getting just the right brand logo is absolutely essential. But brand logos tend to get noticed more than any other aspect of your brand identity. There are of course many different ways to create an effective brand identity, and brand logos are just one of them. That allows consumers to immediately reach that company’s products and services.Ĭreating the Right Brand Logo Instead of Simply a Brand Logo Therefore, a successful business is the one that has created a unique brand identity for itself. No matter what service or product you offer, there are thousands of other businesses that will offer the same, and they also will attempt to catch the attention of your target audience. The following logo design considerations will get you started. And in 2021 an effective brand identity is essential if you want to rise above the digital noise. It is the most visible aspect of your overall brand identity. Simply put, your brand logo will become the image or visual identity of your business. The Importance of Brand Logos for Brand Identity That all helps to build your brand identity and introduce your brand to your target audience.īut only when the brand logo design for your company is remarkable enough to stand out and get noticed. Of course, you will have a website, social media pages, business cards, and perhaps even brochures and other branded marketing collateral. Look at brands like Apple, Nike, or Rakuten, and you will see what I mean. It is the single most recognizable part of your brand identity.Ī truly effective brand logo works to identify your brand in a basic visual format. Your brand logo is not just another visual element that you create to promote your business or product brand. Today I want to dive a bit deeper into that topic by providing you with a few essential logo design considerations to help you create an effective brand identity. In that post, we touched on the importance of a noticeable and recognizable brand logo and gave you some very basic logo design tips. A little while ago we wrote about the importance of establishing an effective brand.